Turn your passion project into a successful business through fabulous editorial styling and content creation!
Blogging and content creation is a powerful tool, but how can you really use it to make money? Do you have a big dream but are not sure how to turn it into a thriving business? Are you looking for a way to use blogging to drive sales but not sure how to use this incredible platform to the best of its ability? You’ve got the passion and drive for what you want to do but you need help with curating it all into a practical plan that will allow you to be consistent. So from one creative to another, I present to you: “The Editorial and Styling Course for Creatives”.
- Perfecting personality branding
People buy from people. And one of the best things about blogging and creating content is that it gives you the chance to share your personality and connect with your audience. In this module you will learn all about how to do this effectively.
- Defining your editorial style
In this section we will look at how to define the theme and style of your content which will help to keep your content consistent and on brand, no matter whether you’re creating content specifically about your niche or your general daily life.
- The business of blogging
Take a look inside the average day of a full-time blogger and learn about what it really takes to grow your blog into a business.
- 4 repeatable actions to grow your blog
These are the 4 main “rinse and repeat” activities that you need to be doing to help grow your blog.
- How to choose the right blog or business name
Tips and advice on how to choose the right name for your blog or business.
- How to put together a blog post
A simple template to make blogging easier and faster, enabling you to produce fantastic content consistently.
- If I was starting my blog over, I would:
I’ve been blogging for 9 years and I’ve learned so much along the way! But this is what I’d do if I were to start all over again.
- Putting blogging/editorial content together
Whether it’s to connect with your audience, advertise a brand, boost sales, promote a freebie, or just for fun: learn how to put together perfectly styled content that serves a purpose!
- How to get the most from your editorial planner
A look at how we can squeeze every last little drop of value out of our editorial planners!
- Using Pinterest to grow your website traffic
Apply these Pinterest practices to your content creation and see your traffic rise in next to no time!
- How to use each social media platform to the best of its ability
Breaking down the benefits of each social media platform to help you understand how to use each platform to the best of its ability.
- Marketing tips for creative entrepreneurs
Easy to implement marketing tips for creatives that guarantee big results!
- My favourite blogging tools
The tools I use in my blogging business and the only tools I would recommend to you (having tried many)!
- Easy and effective SEO
A simple “not-so-scary” guide to using SEO (Search Engine Optimisation) for blogging
- Photography basics
Photography tips from a professional stylist and blogger. Teaching you how to capture the perfect pictures no matter your equipment or photography abilities!
- Master the perfect flatlay
Learn the basics to mastering the perfect flatlay to show off the products you’re selling or just for aesthetics – because you can never go wrong with a good flatlay!
- A stylist’s guide to styling photos
An extensive list of Do’s, Don’ts, plus a tonne of top tips to help you achieve professional-looking, flattering photos of everything you capture, every time you press “click”.
- How to professionally style a photoshoot
A professional stylist’s guide to styling a photoshoot that include products, people and food for the purpose of blogs, magazines, and advertising!
- How and where to seek inspiration for stunning content
Where to go and what to do when you desperately need a boost of inspiration and creativity in order to produce stunning content – even when you’re short on time and energy!
- Tips & tricks for blogging, vlogging and taking photos in public
Advice on how to be discreet or get noticed and strike up conversations in a natural way. Plus tips on how to boost your confidence and produce sensational content when out in public.
- Creating a plan of action that will work for you
A step-by-step guide showing you how to create a realistic and advantageous plan of action that will work for you and your lifestyle.
- Organising your creative ideas
Simple hacks to compiling all of your creative ideas, thoughts and midnight musings into workable content.
- Curating your daily schedule
A look at what a professional blogger’s daily to-do list looks like and how to put everything together into one perfectly manageable daily schedule that suits you!
- Customer experience for creative entrepreneurs
An analysis of the little extras that the most aspirational and stylish brands do to gain and retain customers, and how you can apply it to your business.
This is For You If You Want to:
- Build a full-time business doing something you love!
- Learn how bloggers and content creators really make money.
- Learn how to use professional editorial and styling skills to get seen and share your work.
- Turn your passion project and creative ideas into a full-time income!
- Create financial freedom
- Convey your message to the world and share your passion.
- Build a tribe of fans who empower you and love what you do.
- Understand that creatives really can make money doing what they love…and you can too!
- Learn how to structure all of those whirling creative thoughts into an actionable business plan – without killing any of your unique creativity!
- Become recognised as a recognised expert in your field!
- Increase your website traffic.
- Gain structure in your working day
- Feel accomplished
- Recognise that you and your skills are truly inspirational and need to be shared!
Meet the Online Personal Stylist
I’m Luisa, a professional fashion stylist and blogger at www.onlinepersonalstylist.com.
It doesn’t matter how you stumbled upon your creative business idea. You don’t need a formal education in fashion, journalism or photography, etc. to take this course. You have the passion for what you do, you just need to know how to start earning money from your creative venture, and blogging can help you get there. No matter whether you’re looking to be a full-time blogger or use your blog to sell your own products or services, blogging is an excellent platform for creative entrepreneurs who want to grow their businesses.
Why Should You Work with Me?
I haven’t always been a fashion blogger. My first career was as a teacher, so I know how to communicate educational material effectively!
Here’s a look at what I’ve managed so far during my fashion styling and blogging career:
- Grew a thriving fashion blog
- Outranked huge publications such as Vogue on Google through my blog posts, such as this one !
- Sold my unique online styling services to hundreds of women all around the world
- Been featured in the media, talking about my projects and my blog
- I’ve learned how to create a timetable that works for me
- I’ve built an amazing tribe, full of individuals who love what I do and encourage me!
- Created a profitable business that allows me to travel, work from the beach and spend rainy days indoors with Minnie (my beloved 4-legged companion).
Some of the many brands I have worked with include:
- Lime Crime
- Quiz Clothing
- Leia Lingerie
- People Tree
- And many more…
Throughout my career I have been featured in international publications, some of which include:
- Eluxe Magazine
- Independent Fashion Bloggers
- The Telegraph
- The Huffington Post
- Green Fashion Week
- Anne Louise Magazine
- Live Life Love Magazine
- Business Rocks Magazine
- Daring Women Magazine
- Successful Women Podcast
WHY I CREATED THIS COURSE
I created this course because I fully understand what it’s like to be a creative entrepreneur. Your head is bursting with amazing ideas but you don’t know how to organise them into a sane, rational plan of action. You want to run a business you, but you also want to enjoy your personal life and have the freedom to be able to take time off! I get it!
I’ve been a business owner for most of my working life. My first business was in the corporate industry and although I loved being my own boss and financially independent, my business was taking over my life in a negative way. For me it wasn’t about not being able to generate sales in my business – a common problem for creative entrepreneurs! If anything, I think the ease of being able to make an attractive income quite early on in my business was as much an obstacle as it was a blessing. Originally I loved my business but it wasn’t an industry I was passionate about and I’d built it up in entirely the wrong way. Of course, I have always been grateful for being in such a privileged situation but I found that at the time, the best thing in my life was a business that consumed all my time and energy.
When the time came to realising what I really wanted to do with my life, I didn’t really know what to do. I had this idea to create Online Personal Stylist but felt uneasy about walking away from what I’d built up in my previous business. I wanted to move into a more creative field but wasn’t sure where to start! Sound familiar? Working in corporate was demanding. I felt obliged to answer emails and correspondence within minutes after receiving them. The standards were high and I knew that if I didn’t reply immediately, I could potentially lose the client completely. In the end, the turning point came to be several years into my business when I was at the mall with friends. I only wanted to take a few hours out during the day, have a coffee, catch-up with friends. But the constant buzzing of my phone told me that was not going to happen. I remember walking round the mall, apologising to friends as I hastily replied to messages in my over spilling inbox! In the end, I’d had enough! It was time to take action and take back control. I promised myself that the next time I came to visit the mall (perhaps a few weeks from that day), I would have taken action in order to improve my situation. I made the conscious decision to grow and monetise my fashion blog and then-passion project: Online Personal Stylist.
I would like to say that what I teach in the course are the exact steps I took to grow my fashion blogging business but unfortunately, I also wasted a lot of time reading materials and exercising strategies that just didn’t work! This course takes you through the stuff that I have done and continue to do that actually works, which has helped me to build my dream business and lifestyle!
All of this can be yours for just the one-off investment of £249!
But you’re wondering if…
- Will this work?
Results directly depend on how you implement the information provided. However, this is the exact method that I use to run my blogging business. I’m not going to lie, it is hard work, but it is certainly achievable! This is why I have added other sections to show you how to manage everything you need to be doing and how to organise it into a sane plan of action.
- What about ROI?
This course consists of 24+ in-depth lessons that will equip you with everything you need in order to turn your creative dream into a profitable success. For the one-time investment of just £249, you get lifetime access to the full course (all text and audio files), full of lessons which if implemented correctly will help you to create your dream business on your own terms! Plus by signing up you will gain exclusive access to my Facebook group – should you decide that you’d like to ask me any questions.
- How long will this course take to complete?
The lessons are in written format and each module has a special “summary lesson” in audio format, making it more convenient for you to study and consume. This course may take you a couple of weeks to complete, it might take you a couple of months – or longer. It depends how much time you wish to dedicate to completing the course. On the other hand, you don’t have to wait until you’ve completed the entire course before you begin to learn what you’ve used. You can apply the information as you go along, or after completion of the full course.
- I don’t have much time to study
The course is broken down into 24 topic-specific lessons, allowing you to dip in and out of the course as and when you can. Plus, the Facebook is a fantastic source of motivation if you’re stuck!
Sign up now for the one-time pre-launch fee of just £249. School starts on September 1st